Aawambo people have for generations sung songs for joy or as a result of sorrow, or just expressed messages of appreciation for something (usually cattle) through verses and rhythms.

Songs were also sung by boys who were out in the wild to graze cattle, and also by women and young women at work in the fields or in the household.

Sometimes songs went together with dances.

But until today the value in music as an art has not been fully appreciated to such an extent that such art can be commercialised, or brought in the mainstream of the economy.

Especially traditional music has not gotten off the ground for the benefit of the people whose heritage it is.

In the photo: Aihuki yeEkandjo Cultural Group from Outapi is one of many traditional groups trying to keep the flames of culture alive although there is no incentive for doing so. The group was seen performing at an event held by GIPF in Outapi a week ago.