Why families need to start the money conversation
By Ashante Manetti /
Money is a secret kept in the majority of Namibian homes. It’s a topic of whispered secrets, spoken only in emergencies or when bills are due.
It’s hidden from children, who are constantly told to keep out of “adult business”, and siblings will often not know what level of assistance is expected of them, or from whom.
Yet this secrecy can create confusion, anxiety, and long-term damage.
Money is a part of everyday life, food, health, school, and yet, it’s the one subject that no families talk about.
We are taught as children that it’s inappropriate, unnecessary, or even dangerous to discuss. But when we don’t talk about money, we pass up an important opportunity to teach, learn, and grow together.
At Old Mutual, we believe it’s time to change that. We’ve embraced the challenge to provide free financial education in an effort to empower families all across Namibia. From saving and budgeting to debt management and planning for the future, we want money talks to become a way of life, specifically, within the household.
Talking about money shouldn’t feel like you are crossing a line; it should feel like you are being responsible as a contributing household member. Open talks about money does not need to be complicated or dramatic. It can be simple and reflective.
When parents describe how they budget as a family, what takes priority, what spending has to be cut, it is educating children not only where money goes, but how values impact spending.
When families openly talk about living on a tight budget, it shows that struggle is normal, and not something we have to hide. Spaces for open communication must also be provided among siblings.
In most families, especially when there is “black tax” involved, some of the siblings carry more loads than the rest.
Without communication, resentment develops. But with everyone being aware of the needs, the limits, and the goals, responsibilities can be allocated honestly and with empathy.
Even small children can be involved. Teaching them to save some of their pocket money, or helping with the budget and shopping list, lays the foundation for lifelong habits. It shows them that money is not scary, it’s something to learn about and control wisely.
We know that financial tension already runs high among many Namibians, fuelled by higher costs of living, fear of losing your jobs, and unexpected emergencies.
Money conversation won’t solve all problems. But it can provide families with the tools to tackle them together. It reinforces trust, dispels misunderstandings, and gets everyone heard.
– Ashante Manetti is the Foundation and Retail Business Marketing Manager at Old Mutual Namibia.
