Mobile Telecommunications Ltd (MTC), in partnership with the City of Windhoek, has reaffirmed its commitment to environmental sustainability by availing N$450 000 for the procurement of 4 000 reusable shopping bags and the rollout of an awareness campaign under the “Go Green, Skip the Plastic” initiative.
The campaign seeks to reduce reliance on single-use plastic bags and encourage residents to adopt more sustainable and environmentally-friendly habits.
The 4 000 reusable bags will be distributed during clean-up activities across all constituencies in Windhoek, as well as at shopping malls and commercial centres throughout the city.
Speaking on the initiative, MTC’s Chief Brand, Marketing, Communications and Sustainability Officer, Tim Ekandjo, emphasised the importance of collective action and behavioural change to achieve meaningful environmental impact, in line with the United Nations Sustainable Development Goals.
“For us to safeguard and sustain the environment, it requires behavioural change and concerted efforts from all stakeholders,” said Ekandjo.
He further warned that the continuous use of plastic bags poses significant environmental risks.
“We therefore call on and urge all residents to actively participate, reduce littering, and take pride in building cleaner and greener communities. Protecting the environment should not be optional; it is essential not only for our collective future, but for generations to come. We must preserve it.”
Ekandjo added that over the past few years, MTC has supported the City of Windhoek’s Clean City initiatives with investments exceeding N$1 million. These initiatives include school-based clean-up campaigns, tree-planting activities, and the Waste Sorting at Source pilot project in Katutura.
Meanwhile, the Mayor of Windhoek, Sakarias Uunona, commended MTC for its ongoing commitment to environmental care and urged both public and private sectors to join the movement to restore Windhoek’s status as Africa’s cleanest city.
“We commend MTC,” said Mr Uunona.
“Thank you for walking with us on this shared vision to create a safe and clean city for our people. Your support is exemplary and inspirational.
“I therefore call on more public and private partners to align with clean city initiatives and join the movement of harnessing and sustaining a safe and clean environment for all,” he said.
In the photo: Plastic shopping bags are believed to be a major problem to the environment in urban areas.
