Old Mutual was named the strongest insurance brand in South Africa and worldwide by Brand Finance Top 100 Brands report.
Old Mutual’s rise in the 2023 Top 100 Brands rankings, has resulted in the brand securing not only the position of Strongest Insurance Brand in South Africa, but also Strongest Insurance Brand Globally with a Brand Strength Score of 89/100, up 3pts from 2022.
Brand Finance is the world’s leading brand valuation consultancy with a globally certified ranking approach that measures brands against a benchmark of thousands of the world’s leading companies across the globe.
The report gauges the relative strength of brands through a comprehensive scorecard of metrics that assess marketing investment, stakeholder equity, and business performance.
According to Mignon du Preez, the Old Mutual Namibia Group Marketing, Public Affairs and Sustainability Executive, “We are proud of this achievement, and we remain committed to being our customers’ first choice by providing sustainable and innovative solutions to help them achieve their financial goals.
“Our focus on building trust with our customers has enabled us to maintain a strong market position and continue to deliver on our vision of creating mutual futures.”
Old Mutual’s climb in the rankings is attributed to the trust and loyalty it has built with its customer base across the continent, driven by its strategic focus on growing and protecting its core retail businesses while unlocking new growth engines.
In addition, the company’s commitment to sustainability and its efforts to transform its collective growth path to one that is more socially inclusive and resource efficient have also played a significant role in this achievement.
The brand’s commitment to delivering growth through holistic customer solutions, is a clear indication of its dedication to meeting the evolving needs of its customers.
Old Mutual’s recognition as the Strongest Insurance Brand in the world is a significant achievement that reinforces the company’s commitment to delivering value to its customers and creating mutual futures for all.
In the photo: Old Mutual Namibia’s Group Marketing, Public Affairs and Sustainable Executive Ms Mignon du Preez.
