By Victor Angula /
Recognized for its prestige, global reach, and influence, Michelangelo Magazine stands as the benchmark publication for Namibia and Pan-Africa, shaping how Africa is seen, celebrated, and experienced.
A look at the “QR Performance Statistics” of how the magazine has engaged with the world, shows that 157 countries, millions of eyes, but one story: Namibia.
The magazine’s Chief editor, Mr Chris Coetzee, says that this is “nothing short of extraordinary”.
“Throughout the Magazine’s existence, our QR codes have delivered dynamic, real-time data of our engagement with the world, but we are astounded that we’ve captures 73% of the world’s attention.” says Coetzee.
“These numbers reflect only the first point of engagement. They don’t account for the ripple effect when readers share across platforms and with others. Also noteworthy is that these statistics is just QR performance and does not include social media, web, or print traffic.”
The United States leads in QR (quick response) engagement. “This is a valuable insight given [the US] annual international travel spend of over USD$200 billion and its strong interest in Namibian stories,” states Coetzee.
Northern European countries, such as Germany, UK, Netherlands and Scandinavia, follow closely in their interest for the Namibian story.
“These are some of the highest [on] per-trip expenditures worldwide and [show] above-average engagement in conservation and safari-related content.”
In the regional African markets, South Africa, Botswana and Zambia also show a strong interaction.
“In total, our analytics recorded activity from 157 countries — representing 73% of the world’s nations. This is authentic, tradable data proving that Namibia’s stories are not only being read — they are truly connecting with the world,” says Coetzee.
“Global tourism is worth USD$9 trillion, contributing nearly 10% of world GDP. Namibia is carving out its share: tourism contributes around 15% of national GDP, with each visitor spending on average N$20,000+ per trip.”
In January 2025 the stories which captured the attention of the world are “O&L Leisure: Namibia Through Our Eyes”, “The Ultimate Mountain Bike Safari”, and “Guest Farm Kiripotib: The Place Where the Lion Drinks”.
In February 2025, “Namibia Casts its Net on Salmon Farming: Africa’s largest salmon project to launch within 10 years”, “Celebrating N/a’an ku sê’s Achievements in 2024”, and “10-Day Luxury Fly-In Safari to Namibia” also were big hits.
March 2025 had “N/a’an ku sê on the Kwando: Growing to Be More Impactful”, “Be Part of Giraffe Conservation: A 9-day safari immersion”, and “Kifaru Luxury Lodge and Bush Camp: A Luxury Stay, an Unforgettable Rhino Experience” as the most fascinating.
While April 2025’s “TransNamib: On Getting Back on Track”, “Gondwana Collection: A Diamond in the Rough”, and “Explore Namibia on Foot with Whipps Wilderness Safaris” caught the eye of many.
In May 2025 “Her Excellency Dr Netumbo Nandi-Ndaitwah: Namibia Ushers in a New Dawn”, “Living on the Surfside: Swakopmund’s coastal transformation”, and “Glorious Camping at Onguma: On the edge of Etosha” were big stories.
June 2025 had “A Unique Safari for the Visually Impaired”, “Gondwana Collection: Bwabwata National Park – Namibia’s Best-Kept Safari Secret”, and “Villa Wiese: Where History Sleeps in Style” as stories which mesmerised the world.
While July 2025’s “Lions in the Surf: Where the desert meets the ocean”, “Neuras: Gold-winning wines. A double gold grappa. A global triumph rooted in conservation.”, and “Ozondjou Trails: On the Tracks of Desert Elephants” attracted a lot of attention.
August 2025 had “Namibia Tracks and Trails: In the Ugab River – Where Conservation Meets Soul-Stirring Scenery”, “Joseph’s Dream Stud: A sanctuary for horses and humans alike”, and “Unplug at Omandumba” as stories that captivated many.
The above snapshot of the top performing articles for the past 8 months, illustrates the wonderfully talented writers of Michelangelo Magazine and the interest in Southern Africa.
“Congratulations to our top-performing content creators — your stories didn’t just travel, they went global, reaching 157 countries and millions of eyes — telling one story: Namibia,” he says.
In the photo: The front cover of Michelangelo’s October 2025 edition.
